Fortuna was a prolific brand in the United States from the late 1800’s until the 1960’s, when they closed the doors on the distillery. It is now being revitalized for a new generation of whiskey lovers by the people behind Rare Character Whiskey – Pablo
Moix and Peter Nevenglosky.

At the height of America s original whiskey boom of the late nineteenth century, a German immigrant named Phil Hollenbach crafted a brand called Fortuna that helped define the early days of the modern Bourbon industry. Hollenbach left a lasting mark on the whiskey trade having found great success in Louisville, Kentucky. He strived to delight customers far and wide by sharing his Taste of Good Fortune.  

Over a hundred years since its inception, Fortuna Bourbon has now been revitalized for a new generation of whiskey lovers to celebrate. Aged a minimum of six years and hand-selected by the folks behind Rare Character Whiskey, the spirit of Hollenbach s passion and dedication lives on in this remarkable Kentucky Straight Bourbon.